UnorthodoxY believes that businesses, government and the people in general embrace a traditional, orthodox, approach to problems. Using this tried and tested approach tends to produce solid predicable results, but at the expense of innovation and progress.

UnorthodoxY believes that the great leaps are made through following the path less travelled. We aim uncover solutions that are unusual and out of the ordinary, we aim to promote unorthodox ideas and products, to inspire people to search for their own path and not follow the herd.

This website provides a gateway to the path of UnorthodoxY, we hope the by reading the material collected here will leave you convinced that the it's always been done is not necessarily the best way to do it.